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"A magnificent program."

The "IMatter" Project uses public media

to celebrate the sanctity and self-worth of teens and young adults.


​The “IMatter” Project is a community-based personal empowerment program that celebrates the sanctity and self-worth of individuals with photographs and words while building community.

The "IMatter" Project celebrates youth in a public campaign oi irresistible faces and inspiring statements of self-worth that broadcast messages of optimism and hope. The project, featuring Rob Goldman’s compelling photographic portraits, drives community engagement through larger-than-life banners, billboards, audio recordings, radio broadcasts and interactive exhibits.  

"IMatter" Director and Photographer, Rob Goldman speaks at TEDx


IMatter Project: Voices

"IMatter" Voices initiates vital dialogue between generations. Youth featured in “IMatter” installations are invited to candidly share their compelling stories. These insightful, private listening experiences, excerpted from long-form interviews, offer an opportunity to learn about issues facing today's youth, directly from teens and young adults.

Click on Benjamin's photo to hear his mom share her late son's story of courage and dignity, and click below to hear more stories from other "IMatter" participants.


"IMatter Project In The News

The "IMatter" Project has been widely celebrated by the media. Television stations, newspapers, websites and radio stations have featured the project and served as a platform for youth to speak candidly about their lives.

NPR IMAtter story home page_2.webp
New Haven Register_City Hall installatio.webp
Daily Nutmeg_Armory Installation.webp
New Haven Independent_Sept 14, 2018.webp

What People Say Matters

Read the wonderful things that youth participants, teachers, elected officials and community leaders have to say about the "IMatter" Project 

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