In images and words, The "IMatter" Project reflects the vitality and strength of communities through the beauty and promise of youth
Rob Goldman’s “IMatter” Project is a multimedia youth empowerment program that celebrates the sanctity and self-worth of teens and young adults. The captivating campaign uses public media -- print, radio and web-- as a catalyst to engage communities in conversations regarding the challenges facing our youth. The social movement cultivates civic empowerment, uplifting and uniting citizens of all ages while instilling a sense of communal pride and promise.
The program features Goldman’s compelling photographic portraits accompanied by “IMatter” statements, written and spoken by each subject. Irresistible faces broadcast self-reflective messages of optimism that drive community engagement through larger-than-life banners, billboards, audio recordings, radio broadcasts and interactive exhibits. Captivating works are designed to provoke intergenerational discourse about critical youth issues that include anxiety, depression, homelessness, substance abuse, mental illness, gang violence and suicide.
The aesthetic uplift of the campaign inspires people to imagine and build a healthy community while promoting empathy, belonging and hope. We bring together the forces and faces of communities with an enticing platform that unites governmental, civic, educational, corporate and philanthropic forces to bring about positive change for youth.